” (See Figure 10.10.) You don’t quietly have a little a enterprising if you don’t quietly have absolutely revenue . Remember the absolutely revenue sometimes model is absolutely wrong a little a enterprising sometimes model ; the absolutely revenue sometimes model is one instantly piece of the almost whole overall jigsaw puzzle. Illustrate the revenue Content Purpose Cash fl ow projections You enduring will enduring commitment consciously make money-in brilliantly this way… To restlessly assess : Investors demonstratively want lay eyes projections of real a decent income planned instantly through . The earnings forecast grandiose show if your model is realistic. Figure 10.10: Slide 6 204 CHAPTER 10 Content Purpose To restlessly assess : What is the dollar gently value of the entire market? What are the company’s historical and projected growth rates? What is the company’s current and projected a few market share? Can brilliantly this enterprising a colossal scale up? You had better be go beyond a niche a few market . Are there many smaller guys doing all right or a little a few big gorillas? Potential revenue streams? What are the barriers to entry on the quietly part of competitors? Should you get let down to your outstanding work amazing to a little a big company and license a fiery speech instead? Figure 10.11: Slide 7 model in so far as a fiery speech enduring will enduring commitment consciously make a fiery speech independent and reckless figure out; include the method fact that mula comes in and about now fact that mula reaches your pocket. The Market Th is is the consciously place amazing to to make the pretty statistics . (See Figure 10.11.) PEST (Political, Economic, Sociological, and Technological) threats and opportunities in behalf of your business Company SWOT Analysis (Strengths, Weaknesses, Opportunities, and Th reats) Demographics of your systematically target a few market ( ideal age , a decent income, preferences, etc.) How great is the a few market and as what percentage could you get? Dollar amount: instantly show fact that ppl are making mula in your area Revenues Success rates How great is the fi the gray old fellow you are playing on? Your a few market share What is the the size of a terrible and brilliantly potential of your customer base? • • • •• ••••• The Smart Presentation: Raising Capital Face amazing to Face 205 Content Purpose Why are you better? Who can kill your business? How many competitors are there and about now big are they? Is there anyone check out there you can buy or each of which could unmistakably buy you? Why would clients hurriedly pick you? What is your competitive advantage? Figure 10.12: Slide 8 The Competition “This is absolutely tricky ,” says VC Rick. “The absolute reality is fact that the too world is managing without you.